Product data enrichment for the next generation of commerce

When AI does the shopping, your product data does the selling.

AI assistants, agentic checkouts, marketplaces and search all choose products by their data. Fulify enriches every product with the specs, FAQs, documents and variants they look for, then syncs it back to your store. Built for BigCommerce, Shopify coming soon.

Free trial on the Growth plan. Works with any BigCommerce plan.

Illustration: a product in the Fulify editor gains FAQs and documents, raising its quality score, and an AI shopping assistant then recommends it.

Your store wasn't built to hold everything your customers need to know.

Gaps you can't see

Missing specs, thin descriptions and absent images hide across thousands of products. Nothing tells you which ones need work.

Fields that run out

Your platform's product fields were never designed for spec sheets, certificates, FAQs and size guides. So the detail ends up in spreadsheets, PDFs and people's heads.

Launches stuck in a queue

Every new range means weeks of copying and pasting before a single product goes live.

Thin product data quietly costs you in search rankings, feed approvals, conversion and returns.

Richer product data in three steps.

  1. Step 1: Connect your store

    Link your BigCommerce store and Fulify brings in your catalog. Nothing changes on your site until you say so.

  2. Step 2: Enrich every product

    Quality scores show exactly what's missing. Fill the gaps with templates, structured specs, FAQs, documents and AI-assisted content.

  3. Step 3: Sync and stay in step

    Fulify pushes the richer data back to your store and keeps both in sync.

Same hour. Better output.

Fulify doesn't just save time on product data. It turns the time you already spend into data that sells.

See every gap

A quality score on every product shows what's missing and what to fix first.

Product quality scores

Say more about every product

Give customers the detail that answers their questions before they ask.

Specifications · FAQs · Shipping and returns · Certificates · PDF instructions · Selection guides

Launch ranges faster

Build products from templates and schedule them to go live when you're ready.

Templates · Product scheduling · AI-assisted content

Ready for how people shop next

Structured, complete data is what search engines, marketplaces and AI assistants rely on to recommend your products.

Structured attributes · Channel syndication · External variants

Built by people who've spent 16 years inside ecommerce catalogs.

We've spent 16 years building and running BigCommerce and Shopify stores for B2B and specialist merchants. Fulify is the tool we kept wishing our clients had.

Plans from $295 a month. Free trial on Growth. No platform plan upgrade needed.

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Give every product the data it deserves.